The Novartis EyeLife app will be container app for Lucentis immersive experiences. The app will be available in the public app stores for HCPs. The app will provide 360 video immersive experiences for Living with DME, MCNV and RVO. Once downloaded, users can view the app in Flat or Cardboard View. Flat provides a film experience that is best viewed in the users hand, as per a normal video the user could watch on their smartphone. Cardboard view allows the user to insert their phone into a cardboard viewer allowing a more immersive 360 experience, similar to that achieved with an Oculus headset.